A woman looking to retire said to author and valuation expert Tim McDaniel I need to sell my
business for $2.5 million to support my country club lifestyle. The reality was that her
business was worth $750 000. How could she have been so wrong? As McDaniel-a veteran of over 2
000 valuation engagements and dozens of M&A deals-knows all too well most owners work in their
businesses and not on their businesses. He has seen the look of surprise on client faces far
too often: It's only worth that much?! In the rush of day-to-day work and decisions business
owners sometimes forget that their business is an investment-and something they need to watch
nurture and care for just as they would a valuable antique vase or painting. Know and Grow the
Value of Your Business: An Owner's Guide to Retiring Rich shows readers how to develop the
investment mindset value the business bolster that value and maximize the return on their
investment and finally exit the business either through a sale to outside parties or by
passing it on to family or other business insiders. This information couldn't be more
important: Typically 60-80% of a business owner's wealth is tied up in the value of the
business. This is their most important asset but they usually guess at its value and have no
concrete plan to increase it. That's why this book shows: The importance of treating your
ownership interest in a business as something deserving near-daily attention. How a company is
valued and how others outside the business view that value. Steps you can take immediately to
increase the value of your business. The different kinds of potential buyers and what attracts
them. How to remove yourself from the day-to-day work of the business to plan for a brighter
future. How to exit the business on your terms. In short this book helps business owners get
the most for theirbusiness when they decide it's time to move on.
