EAN: 9781430250074

THE BUSINESS OF ANDROID APPS DEVELOPMENT - MARK...

The growing but still evolving success of the Android platform has ushered in a second mobile
technology 'gold rush' for app developers. Google Play and Amazon Appstore for Android apps has
become the second go-to apps eco for today's app developers. While not yet as large in terms of
number of apps as iTunes  Google Play and Amazon Appstore have so many apps that it has become
increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and
sales longevity for your Android app requires a lot of organization and some strategic
planning. Written for today's Android apps developer or apps development shop  this new and
improved book from Apress  The Business of Android Apps Development  Second Edition  tells you
today's story on how to make money on Android apps. This book shows you how to take your app
from idea to design to development to distribution and marketing your app on Google Play or
Amazon Appstore. This book takes you step-by-step through cost-effective marketing  public
relations and sales techniques that have proven successful for professional Android app
creators and indie shops-perfect for independent developers on shoestring budgets. It even
shows you how to get interest from venture capitalists and how they view a successful app vs.
the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required.
This is the book you wish you had read before you launched your first app!

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