Soap operas and telenovelas are watched by millions of people around the world every day. As
cultural social and economic phenomena examining them will further our understanding of the
role of global media content in the digital age. Moreover as these programs continue to be
exported and transformed at regional levels and through digitalization it is more important
than ever to analyze where the genre has been where it is now and where it is going. This
collection brings together original scholarship from an international and trans-disciplinary
perspective. Chapters address timely issues theories and debates that are inextricably linked
to soap operas and telenovelas as global industries as sites for new audiences and as hybrid
cultural products within the digital landscape. Bringing depth and originality to the subject
area each chapter demonstrates the richness of these genres and their long-term significance
as the televisual landscape evolves and becomes increasingly reliant on technological and
creative innovations.
