EAN: 9781433109034

AN INTRODUCTION TO VISUAL THEORY AND PRACTICE I...

Advances in digital technology over the past two decades have created a wide array of new media
platforms  channels  and delivery mechanisms. Through these  people can receive staggering
amounts of content. As a result  both consumers and producers of media have exciting new
options in creating and acquiring content. An Introduction to Visual Theory and Practice in the
Digital Age is designed to prepare students for becoming producers of sophisticated digital
media. It combines elements of visual theory and design with the practice of creating
interactive media content. A framework for working in the digital world is also provided:
students are asked to consider the legal  ethical  and historical aspects of visual theory and
design and then combine those concepts with visual design principles and proper composition of
still images  video  and sound. Real-world examples are provided  with a section where media
professionals explain how theory and practice are brought together. Designed as an introduction
to the field  this book is suitable for undergraduate courses including those in multimedia
journalism  visual communication  and mass communication practices.

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