This book offers students academics and professional researchers a broad survey of ways to
popularize research. Although each chapter discusses unique experiences each follows a
standard format touching upon common elements: outlining what the research popularized was
about why the decision to popularize it was made why certain media and genres were employed
what lessons researchers learned in the process and how audiences responded. Throughout the
book readers are directed to the book's accompanying website an excellent resource for
highlighting how examples in the book come to life what they sound like and what they look
like. Written in a clear and accessible style this volume avoids specialized terminology and
instead employs basic language that any student academic and professional across the social
sciences and humanities will understand.
