EAN: 9781433112584

AN INTRODUCTION TO VISUAL COMMUNICATION - SUSAN...

Technological changes have radically altered the ways in which people use visual images. Since
the invention of photography  imagery has increasingly been used for entertainment  journalism
information  medical diagnostics  instruction  and communication. These functions move the
image beyond aesthetic issues associated with art and into the realm of communication studies.
This introductory textbook introduces students to the terminology of visual literacy  methods
for analyzing visual media  and theories on the relationship between visual communication and
culture. Exploring the meanings associated with visual symbols and the relationship of visual
communication to culture  this book will provide students with a better understanding of the
visually oriented world in which they live. Student-friendly features such as boxed topics  key
terms  web resources  and suggestions for exercises are provided throughout.

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