This book documents the barriers to success encountered by U.S. Latino films over the past
three decades as their proponents sought to secure distribution deals and prove the films'
worth as commodities. Over time more studio and studio specialty divisions have acquired and
circulated them but many film distributors still do not understand the nuances of the U.S.
Latino market and how to promote these films. The book includes interviews with marketers
publicists and producers and secondary research material from trade publications newspaper
articles and websites centering on marketing strategies release dates and box office
figures. One of the first academic works to analyze the concurrent social and industrial
factors within the U.S. Latino community and the larger Hollywood marketplace this book
examines and illuminates the history of U.S. Latino films.
