In Talking Green leading communications researchers analyze and explore some of the dominant
obstacles confronting environmental advocates. There is no one «right answer» to the question
of environmental communications strategies and tactics just as there is no one «environmental
communications». The wide range of interrelated issue areas that comprise environmentalism
requires a wide range of approaches to audience research and campaign development and
implementation. The goal of this book is to identify and explore some of the common questions
and challenges that confront environmental communicators. This holistic approach - from the
practical to the theoretical and back to the practical - is designed to narrow the gap between
research and application and provide insights to interested parties in both areas.
