This book takes an engaging look at the significance of traditional proverbs and their
variation in the modern world. From sales pitch to propagandistic tool Wolfgang Mieder looks
at how we adapt proverbs to rapidly changing social attitudes - the original wording of
proverbs changes to fit modern advertising slogans or political rhetoric misogynist sayings
become feminist slogans and late medieval woodcuts illustrating proverbs find their modern
equivalents in political cartoons and comic strips. The book is richly illustrated and contains
name subject and proverb indexes.
