Information Technology and Product Development: A Research Agenda presents important new
research from varied disciplines aimed at developing new theoretical concepts and insights on
the application of IT in product and service innovation. Drawing on the work of researchers in
such varied management areas as information services technology management marketing
operations business strategy and organizational behavior the book redefines the role of IT in
product and service development and the organizational and management issues underlying the
successful deployment of IT in innovation contexts and provides a foundation for future
research on the diverse types of IT applications in product development and their potential
impact on both product and service innovation. Reflecting two critical shifts in the service
sector - the increased complexity and convergence in products and services along with the rise
of the Internet and rapid digitization of products and services - the book is organized into
three sections. Section 1 presents four chapters that focus on the traditional areas of project
and process management Section 2 presents four chapters focusing on the emerging areas of
collaborative innovation and knowledge co-creation and Section 3 presents one chapter that
draws it all together and identifies some of the important themes and issues for future
research. This important new work has much to offer academic researchers in management in its
in-depth theoretical analysis of the wide range of organizational and management issues
associated with the application of IT in product and service development. It will also appeal
to researchers and thought-leaders in consulting organizations whose primary area of interest
is product development or IT applications.
