The Craft of Scientific Presentations 2nd edition aims to strengthen you as a presenter of
science and engineering. The book does so by identifying what makes excellent presenters such
as Brian Cox Jane Goodall Richard Feynman and Jill Bolte Taylor so strong. In addition the
book explains what causes so many scientific presentations to flounder.One of the most valuable
contributions of this text is that it teaches the assertion-evidence approach to scientific
presentations. Instead of building presentations as most engineers and scientists do on the
weak foundation of topic phrases and bulleted lists this assertion-evidence approach calls for
building presentations on succinct message assertions supported by visual evidence. Unlike the
commonly followed topic-subtopic approach that PowerPoint leads presenters to use the
assertion-evidence approach is solidly grounded in research.By showing the differences between
strong and weak presentations by identifying the errors that scientific presenters typically
make and by teaching a much more powerful approach for scientific presentations than what is
commonly practiced this book places you in a position to elevate your presentations to a high
level. In essence this book aims to have you not just succeed in your scientific presentations
but excel.About the AuthorMichael Alley has taught workshops on presentations to engineers and
scientists on five continents and has recently been invited to speak at the European Space
Organization Harvard Medical School MIT Sandia National Labs Shanghai Jiao Tong University
Simula Research Laboratory and United Technologies. An Associate Professor of engineering
communication at Pennsylvania State University Alley is a leading researcher on the
effectiveness of different designs for presentation slides.
