'Electrifying' Financial Times 'Brilliant' Independent 'Fascinating' Guardian We are living
in an age of heightened individualism. Success is a personal responsibility. Our culture tells
us that to succeed is to be slim rich happy extroverted popular - flawless. The pressure to
conform to this ideal has changed who we are. We have become self-obsessed. And our expectation
of perfection comes at a cost. Millions are suffering under the torture of this impossible
fantasy. It was not always like this. To explain how we got here Will Storr takes us on a
journey across continents and centuries. Full of thrilling and unexpected connections between
history psychology economics neuroscience and more Selfie is an unforgettable book that
makes sense of who we have become. 'As entertaining as it is provocative and disquieting' Mail
on Sunday 'Storr has done huge amounts of research for this book . . . he conveys it with a
gifted lightness of touch that is wry and funny' The Times 'Thoughtful and engaging . . .
Storr's cultural history is fascinating' Guardian
