What does it take to lead a team to unparalleled success over a sustained period of time? Sir
Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management Sir
Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest
commercial brands in the world. In this inspirational and straight-talking book Sir Alex
reveals the secrets behind his record-breaking career. Written with the investor Sir Michael
Moritz a longstanding friend of Sir Alex LEADING is packed with insight wisdom humour and
honesty. The individual stories inevitably concern themselves with football and the phenomenal
success that came along the way but the lessons can be applied by anyone. Whether you run a
business teach in a classroom or work in a small team LEADING will help you become a better
leader.
