Martin Lindstrom a modern-day Sherlock Holmes harnesses the power of small data in his quest
to discover the next big thingHired by the world's leading brands to find out what makes their
customers tick Martin Lindstrom spends 300 nights a year in strangers' homes carefully
observing every detail in order to uncover people's hidden desires and ultimately the clues
to a multi-million dollar product or brand. Lindstrom connects the dots in this globetrotting
narrative that will enthrall enterprising marketers as well as anyone with a curiosity about
the endless variations of human behaviour. You'll learn... - How a worn out sneaker discovered
in the home of an 11-year-old boy led to LEGO's incredible turnaround. - How a magnet found on
a fridge in Siberia resulted in a U.S. supermarket revolution - How a noise reduction headset
at 35 000 feet led to the creation of Pepsi's new trademarked signature sound. - How people
entering a church in Rome helped revitalize a Disney theme park. - How a stuffed toy bear in an
Austrian girl's bedroom helped revolutionize a fashion retailer's 1 000 stores in 20 different
countries. Join Lindstrom in his travels as he reconstructs the tiny trails we leave to reveal
big surprising truths about consumer-and human-behaviour. MARTIN LINDSTROM is the advisor to a
Who's Who of companies including the Walt Disney Company PepsiCo Nestlé BuzzFeed Red Bull
and LEGO. He is the author of the international bestseller Buyology as well as six other
groundbreaking titles. His book BRANDsense was acclaimed by the Wall Street Journal as one of
the five best marketing books ever published. He was recognized by Time Magazine as one of the
100 Most Influential People in The World and named by Thinkers50 as the world's #18 business
thinker. Although the data explored in this book may be small their implications for human
behavior are considerable making them invaluable for anyone wishing to better understand the
factors that spur purchase decisions. Robert Cialdini author of Influence Martin Lindstrom
channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love
'Bones' and 'CSI ' this book is your kind of candy. Paco Underhill author Why We Buy In the
age of Big Data and Artificial Intelligence Lindstrom offers a compelling alternative - a
holistic approach to consumer insight through Small Data. Srikanth Velamakanni Co-Founder &
CEO Fractal Analytics Inc.
