World-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a
cognitive toolkit for how to succeed in a world of uncertainty. Perception is the foundation of
human experience but few of us understand how our own perception works. By revealing the
startling truths about the brain and perception Beau Lotto shows that the next big innovation
is not a new technology: it is a new way of seeing. In his first major book Beau Lotto draws
on over a decade of pioneering research to show how our brains play tricks on us. With an
innovative combination of case studies and optical- and perception-illusion exercises DEVIATE
will revolutionise the way you see the world. With this new understanding of how the brain
works and its perceptive trickery we can apply these insights to every aspect of life and
work. DEVIATE is not just an engaging look into the neuroscience of thought behaviour and
creativity: it is a call to action enlisting readers in their own journey of self-discovery.
