Why should you a competent software developer or programmer care about your own brand? After
all it s not like you're an actor or musician. In fact as Success in Programming: How to Gain
Recognition Power and Influence Through Personal Branding demonstrates in many ways it s
never been more important for you to think about yourself as a brand. Doing so will provide
rocket fuel for your career. You ll find better jobs and become the go-to person in various
situations. You ll become known for your expertise and leadership and you'll find it easier to
strike out on your own. People will seek out your advice and point of view. You ll get paid to
speak write and consult. What s not to like about becoming a rock star developer? The good
news as Mozilla s senior technology evangelist Frédéric Harper writes is that it s never been
easier to improve your skills stand out share more quickly and grow your network. This book
provides the tools you need to build your reputation and enhance your career starting right
now. You'll learn what personal branding is and why you should care about it. You ll also learn
what the key themes of a good brand are and where to find the ingredients to build your own
unique brand. Most importantly you'll understand how to work your magic to achieve your goals
and dreams. You ll also learn: How to use sites like StackOverflow and Github to build both
your expertise and your reputation How to promote your brand in a way that attracts
better-paying jobs consulting gigs industry invitations and contract work How to become
visible to the movers and shakers in your specific category of development How to exert power
and influence to help yourself and others Success in Programming: How to Gain Recognition
Power and InfluenceThrough Personal Branding shows you how to scale your skills gain
visibility make a real impact on people and within organizations and achieve your goals.
There s no need to become a marketing expert or hire a personal branding guru this book and a
desire to grow personally and professionally are all you need to leap to the next level of your
career.
