Whether you're a marketer with development skills or a full-on web developer analyst Practical
Google Analytics and Google Tag Manager for Developers shows you how to implement Google
Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a
reason that so many organizations use Google Analytics. Effective collection of data with
Google Analytics can reduce customer acquisition costs provide priceless feedback on new
product initiatives and offer insights that will grow a customer or client base. So where does
Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between
marketing and technical teams lightning fast updates to your site and standardization of the
most common tags for on-site tracking and marketing efforts. To achieve the rich data you're
really after to better serve your users' needs you'll need the tools Google Tag Manager
provides fora best-in-class implementation of Google Analytics measurement on your site.
Written by data evangelist and Google Analytics expert Jonathan Weber and the team at
LunaMetrics this book offers foundational knowledge a collection of practical Google Tag
Manager recipes well-tested best practices and troubleshooting tips to get your
implementation in tip-top condition. It covers topics including: - Google Analytics
implementation via Google Tag Manager - How to customize Google Analytics for your unique
situation - Using Google Tag Manager to track and analyze interactions across multiple devices
and touch points- How to extract data from Google Analytics and use Google BigQuery to analyze
Big Data questions What You'll Learn Implementation approaches for Google Analytics including
common pitfalls and troubleshooting strategies. How to use tools like Google Tag Manager and
jQuery to jumpstart your Google Analytics implementation. How to track metrics beyond page
views to other critical user interactions such as clicks on outbound links or downloads
scrolling and page engagement usage of AJAX forms and much more. How to incorporate
additional customized data into Google Analytics to track individual users or enrich data
about their behavior. Who This Book Is For Web developers data analysts and marketers with a
basic familiarity with Google Analytics from an end-user perspective as well as some knowledge
of HTML and JavaScript.
