Learn the psychological constrictions of attention perception memory disposition motivation
and social influence that determine whether customers will be receptive to your digital
innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for
entrepreneurs designers and marketing professionals in the application of foundational
psychology to user-experience design. The first generation of books on the topic focused on web
pages and cognitive psychology. This book covers apps social media in-car infotainment and
multiplayer video games and it explores the crucial roles played by behaviorism development
personality and social psychology. Author David Evans is an experimental psychology Ph.D. and
senior manager of consumer research at Microsoft who recounts high-stakes case studies in which
behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit
of users and businesses alike. Innovators in design and students of psychology will learn: The
psychological processes determining users' perception of engagement with and recommendation
of digital innovations Examples of interfaces before and after simple psychological alignments
that vastly enhanced their effectiveness Strategies for marketing and product development in an
age of social media and behavioral targeting Hypotheses for research that both academics and
enterprises can perform to better meet users' needs Who This Book Is For Designers and
entrepreneurs will use this book to give their innovations an edge on what are increasingly
competitive platforms such as apps bots in-car apps augmented reality content. Usability
researchers and market researchers will leverage it to enhance their consulting and reporting.
Students and lecturers in psychology departments will want it to help land employment in the
private sector. Praise Bottlenecks' is a tight and eminently actionable read for business
leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological
processes and even richer examples of them in action. - Nir Eyal Author of Hooked: How to
Build Habit-Forming Products Clients frequently ask our UX researchers and designers for deeper
truths about why certain designs work and others fail. Bottlenecks offers practical
explanations and evidence based on the idea that human cognition did not begin with the digital
age. - John Dirks UX Director and Partner Blink UX Bottlenecks brings together two very
important aspects of user experience design: understanding users and translating this into
business impact. A must-read for anyone who wants to learn both. - Josh Lamar Sr. UX Lead
Microsoft Outlook
