Develop your digital online marketing skills and learn web analytics to understand the
performance of websites and ad campaigns. Approaches covered will be immediately useful for
business or nonprofit organizations. If you are completely new to Google Analytics and you want
to learn the basics this guide will introduce you to the content quickly. Web analytics is
critical to online marketers as they seek to track return on investment and optimize their
websites. Introduction to Google Analytics covers the basics of Google Analytics starting with
creating a blog and monitoring the number of people who see the blog posts and where they come
from. What You'll Learn Understand basic techniques to generate traffic for a blog or website
Review the performance of a website or campaign Set up a Shopify account to track ROI Create
and maximize AdWords to track conversionDiscover opportunities offered by Google including the
Google Individual Qualification Who This Book Is ForThose who need to get up to speed on Google
Analytics tools and techniques for business or personal use. This book is also suitable as a
student reference.
