Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself discussing
helpful resources and important issues to keep in mind. If you are completely new to search
engine marketing and AdWords and you want to learn the basics this guide will introduce you to
the content quickly.Introduction to Search Engine Marketing and AdWords is not in-depth
comprehensive or trying to cover every tool or platform-an impossible task! But it is an
easy-to-understand introduction to the most important tools and skills in search engine
marketing. What You'll Learn Take a behind-the-scenes tour of AdWords including how to create
an account Create and launch a campaign as well as ads including keyword tools Monitor a
campaign including time frame clicks and CTR and reporting Implement various campaign
strategies including support email and dealing with errors Use Ad extensions as well as site
links Who This Book Is For Those who need to get up to speed on search engine marketing tools
and techniques for business or personal use. This book is also suitable as a student reference.
