Don't be intimidated by all the search engine optimization (SEO) tools out there. You will
start out learning about keywords and the importance of quality content and then walk through
incremental steps as you try out the tools and master the tips and strategies. If you are
completely new to search engine optimization and you want to learn the basics this guide will
introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed
guide to the most important tools and skills needed to accurately and effectively utilize
search engine optimization. This book covers SEO basics keyword research SEO ranking and
analytics Google Analytics and more. It also includes an overview of how to pursue
SEO-related certifications. What You'll Learn Create a content platform including blogs and
YouTube channels Use keywords to maximize findabilityand increase search volume Check your SEO
rank and other analytics Hunt for duplicate content Set up Google Analytics including Blogger
Utilize Indexing and Webmaster tools search console Who This Book Is ForThose who need to get
up to speed on search engine optimization tools and techniques for business or personal use.
This book is also suitable as a student reference.
