Easily understand the most important tools and skills in social media marketing. You'll be
exposed to Facebook pages and ads work with Twitter and LinkedIn save time with Hootsuite
and learn social media monitoring. If you are completely new to social media marketing and you
want to learn the basics this guide will introduce you to the content quickly. Introduction to
Social Media Marketing has a particular focus on ROI (return on investment) to help you think
critically about the value social media could bring a business or organization. You'll explore
the question of whether or not it's worth it to invest time and money in each social media
channel. What You'll Learn Understand basic functions for most social media tools including
how to get up and running See the benefits of social media tools and which one you should use
for specific purposes Calculatethe real ROI expected from using specific tools Utilize social
media monitoring and analytics Who This Book Is For Those who need to get up to speed on a
broad range of social media tools and techniques for business or personal use. This book is
also suitable as a student reference.
