Use this comprehensive primer to simplify exporting discover exportable products and services
and determine and select the best target market entry alternative while ensuring that you get
paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested
in entering foreign markets will learn how to overcome the most significant challenges and
barriers to entering foreign markets. Firms operate in a worldwide economy responsible today
for 40 million US trade-dependent jobs and approximately six million US factory jobs-roughly
half of all manufacturing employment whether or not they have any interest in global business
activities. In the face of globalization small businesses must evaluate their strengths
weaknesses opportunities and threats and then develop strategies that effectively respond to
the globalized business environment in which they operate. If your firm is growth-oriented-and
what business is not?-you should grow global markets as an important strategic option allowing
you to: Reach new customers markets with little or no competition Reduce dependence on a
limited number of major customers Even out business cycle-related demand fluctuations Extend
the life of niche products to new markets Develop a global network of contacts and partners
that improves their offerings to established customers What You'll Learn Determine your role in
global markets Identify target markets and find customers Negotiate around the world Complete
the transaction and understand international trade procedures and regulations Understand the
keys to global market growth Follow sample forms and sales proposals Who This Book Is For US
small- to medium-sized business owners
