Gain all of the techniques teachings tools and methodologies required to be an effective
first-time product manager. The overarching goal of this book is to help you understand the
product manager role give you concrete examples of what a product manager does and build the
foundational skill-set that will gear you towards a career in product management. To be an
effective PM in the tech industry you need to have a basic understanding of technology. In
this book you'll get your feet wet by exploring the skills a PM needs in their toolset and
cover enough ground to make you feel comfortable in a technical discussion. A PM is not
expected to have the same level of depth or knowledge as a software engineer but knowing
enough to continue the conversation can be a benefit in your career in product management. A
complete product manager will have a 360-degree understanding of user experience and how to
craft beautiful productsthat are easy-to-use with the end user in mind. You'll continue your
journey with a walk through basic UX principles and even go through the process of building a
simple set of UI frames for a mock app. Aside from the technical and design expertise a PM
needs to master the social aspects of the role. Acting as a bridge between engineering
marketing and other teams can be difficult and this book will dive into the business and soft
skills of product management. After reading Product Management Essentials you will be one of a
select few technically-capable PMs who can interface with management stakeholders customers
and the engineering team. What You Will Learn Gain the traits of a successful PM from industry
PMs VCs and other professionals See the day-to-day responsibilities of a PM and how the role
differs across tech companies Absorb the technical knowledge necessary to interface with
engineers and estimate timelines Design basic mocks high-fidelity wireframes and fully
polished user interfaces Create core documents and handle business interactions Who This Book
Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at
a new organization for the first time. They currently hold positions as a software engineer
marketing manager UX designer or data analyst and want to move away from a feature-focused
view to a high-level strategic view of the product vision.
