Understand how designing a technology product in a startup environment is markedly different
from product design at established companies. This book teaches product designers how to think
and frame problems in the dynamic context of startups. You will discover how to enhance your
soft skills that are often not taught but are crucial to your success. In the emerging field
of design for technology products there are many books and resources covering the hard
skills¿such as visual design interface design prototyping and motion design. These skills
are necessary to design work however without an understanding of the true potential of design
and the skills required to unleash that potential in a startup setting the impact of design
may remain at a production level and not reach a position where it can positively impact
product strategy and the business bottom line. Hacking Product Design addresses that gap in
knowledge. WhatYoüll Learn Gain foundational knowledge: know what startups are the mindset
designers should have when working in startups and how to solve problems Generate product
ideas collaborate with others and prioritize what to do to maximize the potential of those
ideas Discover how to be successful in designing great products¿know what to focus on and the
principles to follow Who This Book Is For Those interested in becoming product designers in
startups including design students junior designers front-end engineers and graphic and web
designers who want to transition to designing technology products
