Google Data Studio is becoming a go-to tool in the analytics community. All business roles
across the industry benefit from foundational knowledge of this now-essential technology and
Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn it
into beautiful actionable and shareable reports that can be consumed by experts and novices
alike. Authors Grant Kemp and Gerry White begin by walking you through the basics such how to
create simple dashboards and interactive visualizations. As you progress through Google Data
Studio for Beginners you will build up the knowledge necessary to blend multiple data sources
and create comprehensive marketing dashboards. Some intermediate features such as calculated
fields cleaning up data and data blending to build powerhouse reports are featured as well.
Presenting your data in client-ready digestible forms is a key factor that many find to be a
roadblock and this book will help strengthen this essential skill in your organization.
Centralizing the power from sources such as Google Analytics online surveys and a multitude
of other popular data management tools puts you as a business leader and analyzer ahead of the
rest. Your team as a whole will benefit from Google Data Studio for Beginners because by using
these tools teams can collaboratively work on data to build their understanding and turn their
data into action. Data Studio is quickly solidifying itself as the industry standard and you
don't want to miss this essential guide for excelling in it. What You Will Learn Combine
various data sources to create great looking and actionable visualizations Reuse and modify
other dashboards that have been created by industry pros Use intermediate features such as
calculated fields and data blending to build powerhouse reports Who This Book Is For Users
looking to learn Google Analytics SEO professionals digital marketers and other business
professionals who want to mine their data into an actionable dashboard.
