Improving your craft is a key skill for product and user experience professionals working in
the digital era. There are many established methods of product development to inspire and focus
teams-Sprint Lean Agile Kanban-all of which focus on solutions to customer and business
problems. Enter XDPD or Experiment-Driven Product Development-a new approach that turns the
spotlight on questions to be answered rather than on solutions. Within XDPD discovery is a
mindset not a project phase. In Experiment-Driven Product Development author Paul Rissen
introduces a philosophy of product development that will hone your skills in discovery
research and learning. By guiding you through a practical immediately applicable framework
you can learn to ask and answer questions which will supercharge your product development
making teams smarter and better at developing products and services that deliver for users and
businesses alike. When applying the XDPD framework within your organization the concept of an
experiment-a structured way of asking and answering questions-becomes the foundation of
almost everything you do instilling a constant sense of discovery that keeps your team
inspired. All types of activities from data analysis to writing software are seen through the
lens of research. Rather than treating research as a separate task from the rest of product
development this book approaches the entire practice as one of research and continuous
discovery. Designing successful experiments takes practice. That's where Rissen's years of
industry expertise come in. In this book you are given step-by-step tools to ensure that
meaningful efficient progress is made with each experiment. This approach will prove
beneficial to your team your users and most importantly to your product's lasting success.
Experiment-Driven Product Development offers a greater appreciation of the craft of
experimentation and helps you adapt it in your own context. In our modern age of innovation
XDPD can put you ahead. Go forth and experiment! What You Will Learn Know how to approach
product development in a leaner more efficient way Understand where and when experiments can
be useful and how they fit into pre-existing organization environments and processes Realize
why you should be thinking about the simplest useful thing rather than the minimum viable
product Discover how to break down feature and design ideas into the assumptions and the
premises that lie behind them Appreciate the importance of designing your experiments and the
statistical concepts that underpin their success Master the art of communicating the results of
experiments back to stakeholders and help the results guide what happens next Who This Book is
ForProfessionals working in digital product design and development user experience and
service design. This book is best suited for those who work on digital products every day and
want to adopt better approaches to gaining knowledge about their users what works and what
does not work.
