Link commercial growth and value to management and governance. The guidance provided in this
book helps you take the valuation of today-an arcane statistical methodology-and bring it into
the realm of modern management decision making. There is a disconnect between corporate
governance management initiatives and commercial success. Sound management and governance will
help you bridge that gap between classic corporate valuation disciplines and commercial
success. Project and corporate growth are both characterized by functional focus. For example
there might be a dedicated sales marketing growth project. Metrics of success might be market
share or number of units sold. In reality growth is an overall organizational effort and must
be measured by the increase in the corporate valuation. Interview data show that this is not
the case and that the contributor's efforts become misaligned in the excitement and focus of
the individual campaign. This book shows you how overall valuation is the true measure of
success of a growth effort. It is a lesson that applies from startup to the public liquidation
of the entity. What You Will Learn Allocate growth resources including the decision process
internal governance and empowering leadership Consider marketing and branding such as
competitive perspective customer demographics regulatory considerations role of
collaboration and more Know the role of technology IP including the current state of
application and the role of proprietary information Consider risk and downside including
company failure loss of market share and loss of key people customers Who This Book Is
ForC-level management and above corporate governance professionals boards of directors CEOs
venture and other investment organizations business school academics faculty and students
and accounting regulatory and legal professionals
