Learn about Generation Z from the perspective of a manager at a company looking to recruit and
retain staff. This book provides an in-depth analysis of who makes up Gen Z what they want
and how businesses around the world can give that to them in a way that is meaningful. In the
past companies were not prepared for the generation of new talent called Millennials.
Companies were surprised to learn that Millennials were different from those in Gen X and the
Boomers. With the help of author Anthony Onesto you will not be unprepared when working with
those in Gen Z. The New Employee Contract dives into the needs and wants of this generation of
talent that has been born on the iPhone and for whom gaming is second nature. Those in GenZ
believe in loyalty and social goodness use gaming mechanisms and expect almost real-time
delivery on their expectations. The patience of this generation is very short which explains
the success of platforms such as Snapchat andTikTok. All of this research is presented in a fun
compelling way in this book. Even if you are not working in management you will want to
understand these 74 million socially active Americans who hold $44 billion in direct buying
power. What You Will Learn Understand what members of Gen Z want in a world of climate
uncertainty job losses and automation Understand why automation is a worst case scenario for
those in Gen Z Know how to give back a sense of control to those who belong to Gen Z Know what
members of Gen Z are looking for including quality of work vs. quantity of work Be aware of
the way businesses need to develop this new contract with employees Who This Book Is For Chief
executive officers chief people officers HR leaders HR departments and leaders managers
within companies. The book is also of use to venture capitalists those handling private equity
and investors. A third audience includes college advisors life coaches and career coaches.
