People who discuss digital transformation often focus on new technology with a presumption that
the working population will embrace it enthusiastically. But human beings are still
instinctively dominated by fear a single complicating reflex which will always be the default
response. Workplace fear comes in many forms including the fear of change the fear of looking
stupid and the fear of working relationships and in all cases these fears have deep roots
that extend far below having to learn a new technology. It's about the fear of losing a job a
livelihood and an identity. The results of such fear can have enormous repercussions on an
organization including increased vulnerability to ransomware and cyberattack increased
employee turnover loss of competitiveness loss of market share resistance sabotage
discrimination and litigation. Steve Prentice is an expert in the relationship between people
technology and change. This book will demonstrate to managers and employees alike the various
types of fear that can occur in the workplace in the context of digital transformation how
these fears can impact productivity team dynamics and corporate health and most importantly
how to overcome them. Using case studies of digital transformation successes and failures
Steve describes: How fear grows in the body and mind How fear radiates and spreads through
groups and teams How fear interacts with technology change and digital transformation How
ignoring or suppressing fear leads to tangible risks to an organization's future How to address
and manage fear individually and as a group How the demands of modern employees have changed
How managers can prepare themselves for the new normal Who This Book Is For Managers who wish
to look underthe hood and understand how people respond to the changes in their immediate world
and why most of those responses are negative. It will also be an uplifting read for individual
employees who seek to understand why they or their colleagues or managers generally respond
negatively to changes or who struggle with conflict and relationships in the workplace and how
to create an action plan to improve the situation.
