Learn blockchain in a simple non-tech way and explore the different emerging technologies that
open a world of opportunities in the space of tourism and hospitality. This book showcases
examples of blockchain-based solutions implemented in different industries and connects them to
use cases in hospitality and tourism (disintermediation payments loyalty programs supply
chain management identity management etc.). Blockchain is one of the disruptive technologies
that lays foundations for Web3.0 NFTs Metaverse and other innovations. Despite many benefits
its adoption in the hospitality industry is very slow. Lack of awareness and connection to
clear return-on-investment coupled with many misconceptions and general perception of
complexity is one of the main reasons why hospitality managers are reluctant to embark on the
blockchain train.Blockchain for Hospitality and Tourism serves as a practical guide to the
world of innovations from the basics of blockchain to how to start a project with brief
explanations of different technologies and capabilities. You'll review NFTs and Metaverse
along with current developments tools and platforms. After reading this book you'll be
equipped with enough knowledge to make strategic business decisions and able to discuss these
topics within your organization and with vendors and suppliers in a comfortable way. As
blockchain enters the next phase of its evolution with more user-friendly interfaces and
interoperability see how it opens a world of opportunities in the space of tourism and
hospitality. What You'll Learn Blockchain-based innovations - cryptocurrencies and digital
asset management NFTs Web3.0 Metaverse) Review applications of blockchain in selected
industries Start a blockchain project Who This Book is For Hospitality professionals including
hotel managers and general managers revenue management directors operations directors hotel
IT managers asset managers brand strategy managers marketing managers. Hospitality students
will benefit as well. ·
