One key responsibility of product designers and UX practitioners is to conduct formal and
informal research to clarify design decisions and business needs. But there's often mystery
around product research with the feeling that you need to be a research Zen master to gather
anything useful. Fact is anyone can conduct product research. With this quick reference guide
you'll learn a common language and set of tools to help you carry out research in an informed
and productive manner. This book contains four sections including a brief introduction to UX
research planning and preparation facilitating research and analysis and reporting. Each
chapter includes a short exercise so you can quickly apply what you've learned. Learn what it
takes to ask good research questions Know when to use quantitative and qualitative research
methods Explore the logistics and details of coordinating a research session Use softer skills
to make research seem natural to participants Learn tools and approaches to uncover meaning in
your raw data Communicate your findings with a framework and structure
