To stay competitive in today's market organizations need to adopt a culture of
customer-centric practices that focus on outcomes rather than outputs. Companies that live and
die by outputs often fall into the build trap cranking out features to meet their schedule
rather than the customer's needs. In this book Melissa Perri explains how laying the
foundation for great product management can help companies solve real customer problems while
achieving business goals. By understanding how to communicate and collaborate within a company
structure you can create a product culture that benefits both the business and the customer.
You'll learn product management principles that can be applied to any organization big or
small. In five parts this book explores: Why organizations ship features rather than cultivate
the value those features represent How to set up a product organization that scales How product
strategy connects a company's vision and economic outcomes back to the product activities How
to identify and pursue the right opportunities for producing value through an iterative product
framework How to build a culture focused on successful outcomes over outputs
