An understanding of psychology—specifically the psychology behind how users behave and interact
with digital interfaces—is perhaps the single most valuable nondesign skill a designer can
have. The most elegant design can fail if it forces users to conform to the design rather than
working within the blueprint of how humans perceive and process the world around them. This
practical guide explains how you can apply key principles in psychology to build products and
experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs
familiar apps and experiences to provide clear examples of how UX designers can build
experiences that adapt to how users perceive and process digital interfaces. You'll learn: How
aesthetically pleasing design creates positive responses The principles from psychology most
useful for designers How these psychology principles relate to UX heuristics Predictive models
including Fitts's law Jakob's law and Hick's law Ethical implications of using psychology in
design A framework for applying these principles
