Designers and managers hope their products become essential for users—integrated into their
lives like Instagram Lyft and others have become. Such deep integration isn't accidental:
it's a process of careful design and iterative learning especially for technology companies.
This guide shows you how to apply behavioral science—research that supports many products—to
help your users achieve their goals using your product. In this updated edition Stephen Wendel
head of behavioral science at Morningstar takes you step-by-step through the process of
incorporating behavioral science into product design and development. Product managers UX and
interaction designers and data analysts will learn a simple and effective approach for
identifying target users and behaviors building the product and gauging its effectiveness.
Learn the three main strategies to help people change behavior Identify behaviors your target
audience seeks to change—and obstacles that stand in their way Develop effective designs that
are enjoyable to use Measure your product's impact and learn ways to improve it Combine
behavioral science with data science to pinpoint problems and test potential solutions
