Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the
subject is far more complex than we ever imagined. Every day we work hard to motivate
ourselves the people we live with the people who work for and do business with us. In this
way much of what we do can be defined as being “motivators.” From the boardroom to the living
room our role as motivators is complex and the more we try to motivate partners and children
friends and coworkers the clearer it becomes that the story of motivation is far more
intricate and fascinating than we’ve assumed. Payoff investigates the true nature of
motivation our partial blindness to the way it works and how we can bridge this gap. With
studies that range from Intel to a kindergarten classroom Ariely digs deep to find the root of
motivation—how it works and how we can use this knowledge to approach important choices in our
own lives. Along the way he explores intriguing questions such as: Can giving employees
bonuses harm productivity? Why is trust so crucial for successful motivation? What are our
misconceptions about how to value our work? How does your sense of your mortality impact your
motivation?
