Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the
subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves
the people we live with the people who work for and do business with us. In this way much of
what we do can be defined as being motivators.” From the boardroom to the living room our role
as motivators is complex and the more we try to motivate partners and children friends and
coworkers the clearer it becomes that the story of motivation is far more intricate and
fascinating than we’ve assumed. Payoff investigates the true nature of motivation our partial
blindness to the way it works and how we can bridge this gap. With studies that range from
Intel to a kindergarten classroom Ariely digs deep to find the root of motivation—how it works
and how we can use this knowledge to approach important choices in our own lives. Along the way
he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why
is trust so crucial for successful motivation? What are our misconceptions about how to value
our work? How does your sense of your mortality impact your motivation?
