The Gutenberg Parenthesis - Jeff Jarvis Gebunden

The Gutenberg Parenthesis traces the epoch of print from its fateful beginnings to our digital present - and draws out lessons for the age to come. The age of print is a grand exception in history. For five centuries it fostered what some call print culture - a worldview shaped by the completeness permanence and authority of the printed word. As a technology print at its birth was as disruptive as the digital migration of today. Now as the internet ushers us past print culture journalist Jeff Jarvis offers important lessons from the era we leave behind. To understand our transition out of the Gutenberg Age Jarvis first examines the transition into it. Tracking Western industrialized print to its origins he explores its invention spread and evolution as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass - mass media mass market mass culture mass politics and so on - that came to dominate the public sphere. What can we glean from the captivating profound and challenging history of our devotion to print? Could it be that we are returning to a time before mass media to a society built on conversation and that we are relearning how to hold that conversation with ourselves? Brimming with broader implications for today's debates over communication authorship and ownership Jarvis' exploration of print on a grand scale is also a complex compelling history of technology and power.