'Because you're worth it' proclaims the classic cosmetics ad. 'Just do it!' implores the
global sports retailer. Everywhere we turn we are constantly encouraged to experience as much
as possible for as long as possible in as many ways as possible. FOMO - Fear of Missing Out -
has become a central preoccupation in a world fixated on the never-ending pursuit of
gratification and self-fulfilment. But this pursuit can become a treadmill leading nowhere. How
can we break out of it? In this refreshing book bestselling Danish philosopher and
psychologist Svend Brinkmann reveals the many virtues of missing out on the constant choices
and temptations that dominate our experience-obsessed consumer society. By cultivating
self-restraint and celebrating moderation we can develop a more fulfilling way of living that
enriches ourselves and our fellow humans and protects the planet we all share - in short we
can discover the joy of missing out.
