The bestselling author of Talk Like TED reveals the key to telling powerful stories that
inspire motivate educate build brands launch movements and change lives How did an
entrepreneur who started in a garage create the most iconic product launches in business
history? How did a human-rights attorney earn TED's longest-standing ovation and how did a
Facebook executive launch a movement encouraging millions of women to 'lean in'? They told
brilliant stories. Using the success stories of fifty icons leaders and legends from Elon Musk
and Malala Yousafzai to Virgin and Pixar The Storyteller's Secret shows how storytelling is a
strategic tool with irresistible power. Whether your goal is to sell educate fundraise
inspire teams build an award-winning culture or to deliver memorable presentations a story is
your most valuable asset and your competitive advantage. Revealing how the latest science can
help you craft a persuasive narrative that wins hearts and minds The Storyteller's Secret will
teach you how to radically transform your business your life and the lives of those you touch.
Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you
shared yours?
