The big idea: If you want to get heard in the information age you need to change the way you
write. Now. Smart Brevity will teach you how. * Smart Brevity is the founding philosophy of
Axios News perhaps the most successful news startup in a generation with more than 20 million
unique visitors a month and 4 million daily newsletter subscribers. * Smart Brevity has been
adopted by a slew of Fortune 500 companies including Delta Airlines JP MorganChase Apple
Facebook BP Edelman and the NBA. * Smart Brevity is empowering: It is fast
attention-grabbing and almost universally popular among adopters. It has the power to
transform both people but companies organizations and any group that uses it.
