'The most important person you've never heard of' - The New York Times 'Partha Dasgupta
provides the compass we urgently need... by bringing economics and ecology together we can
help save the natural world at what may be the last minute - and in doing so save ourselves.'
- David Attenborough 'This is the best book in economics for a general reader since Adam
Smith's The Wealth of Nations .' - Paul R Ehrlich 'Imagine a football team which measures its
success only on the basis of the goals it scores and doesn't count the goals it concedes. That
football team could be losing right through without recognising it...' For as long as they
have existed our economic models have served us an incomplete picture. The models and metrics
tells us that our economies are healthy because they are growing. However this doesn't account
for the fact that our growth is driven by a resource that we take for free and treat as
infinite: nature. For centuries we have been using it as if it were both but we know now more
than ever that our demand on the natural world is unsustainable. It's no longer sufficient to
only see part of the picture it's time that our economic models show us the whole thing. In
On Natural Capital renowned Cambridge economist Sir Partha Dasgupta lays out a seminal and
groundbreaking new approach to economics. Challenging everything that has come before he asks
what if we were to put a value on nature just as we value everything else? An urgent call to
transform the focus and structures of global economics On Natural Capital is a bold and
groundbreaking book that could truly change everything.
