THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR' Essential lessons in
hospitality for every business from the former co-owner of legendary restaurant Eleven Madison
Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park a struggling
New York City two-star brasserie that had never quite lived up to its majestic room. Eleven
years later EMP was named the best restaurant in the world. How did Guidara pull off this
unprecedented transformation? Radical reinvention a true partnership between the kitchen and
the dining room-and memorable over-the-top bespoke hospitality. Guidara's team surprised a
family who had never seen snow with a magical sledding trip to Central Park after their dinner
they filled a private dining room with sand complete with mai-tais and beach chairs to
console a couple with a cancelled vacation. And his hospitality extended beyond those dining at
the restaurant to his own team who learned to deliver praise and criticism with intention why
the answer to some of the most pernicious business dilemmas is to give more-not less and the
magic that can happen when a busser starts thinking like an owner. Today every business can
choose to be a hospitality business-and we can all transform ordinary transactions into
extraordinary experiences. Featuring sparkling stories of his journey through restaurants with
the industry's most famous players like Daniel Boulud and Danny Meyer Guidara urges us all to
find the magic in what we do-for ourselves the people we work with and the people we serve.
