Essential lessons in hospitality for every business from the former co-owner of legendary
restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven
Madison Park a struggling New York City two-star brasserie that had never quite lived up to
its majestic room. Eleven years later EMP was named the best restaurant in the world. How did
Guidara pull off this unprecedented transformation? Radical reinvention a true partnership
between the kitchen and the dining room¿and memorable over-the-top bespoke hospitality.
Guidaräs team surprised a family who had never seen snow with a magical sledding trip to
Central Park after their dinner they filled a private dining room with sand complete with
mai-tais and beach chairs to console a couple with a cancelled vacation. And his hospitality
extended beyond those dining at the restaurant to his own team who learned to deliver praise
and criticism with intention why the answer to some of the most pernicious business dilemmas
is to give more¿not less and the magic that can happen when a busser starts thinking like an
owner. Today every business can choose to be a hospitality business¿and we can all transform
ordinary transactions into extraordinary experiences. Featuring sparkling stories of his
journey through restaurants with the industry¿s most famous players like Daniel Boulud and
Danny Meyer Guidara urges us all to find the magic in what we do¿for ourselves the people we
work with and the people we serve.
