THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR' The inspiring
bestselling guide to the essential lessons in service and leadership from the former co-owner
of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the
helm of Eleven Madison Park a struggling New York City two-star brasserie that had never quite
lived up to its majestic room. Eleven years later EMP was named the best restaurant in the
world. How did Guidara pull off this unprecedented transformation? Radical reinvention a
true partnership between the kitchen and the dining room - and memorable over-the-top bespoke
hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding
trip to Central Park after their dinner they filled a private dining room with sand complete
with mai-tais and beach chairs to console a couple with a cancelled vacation. His hospitality
extended beyond those dining at the restaurant - his own team reaped the benefits of his
leadership and lessons learning: To deliver praise and criticism with intention Why the
answer to some of the most pernicious business dilemmas is to give more - not less and That
the magic that can happen when a busser starts thinking like an owner. Now in Unreasonable
Hospitality Guidara shows us that every business can choose to be a hospitality business - and
how we can all transform ordinary transactions into extraordinary experiences. Featuring
sparkling stories of his journey through restaurants with the industry's most famous players
like Daniel Boulud and Danny Meyer Guidara urges us all to find the magic in what we do - for
ourselves the people we work with and the people we serve.
