'Dame Anna Wintour might be one of the best-known and most successful journalists on the
planet. But it wasn't always like that. When she started out on Vogue she was often so
miserable she had to phone her husband for help. This is just one of countless fascinating
titbits in this zippy story of dizzying fortune out-of this-world fashion ingenuity passion
sex and power.And this being fashion some intense bitchiness too. Started as a gossip
magazine for snobbish New Yorkers in 1892 Vogue is now one of the most recognisable brands in
the world. Spanning London New York and Paris this is a high-speed fun read full of
fascinating though not always likeable people.' Daily Mail Glossy is a story of more than a
magazine. It is a story of passion and power dizzying fortune and out-of-this-world fashion
of ingenuity and opportunism frivolity and malice. This is the definitive story of Vogue.
Vogue magazine started like so many great things do in the spare room of someone's house. But
unlike other such makeshift projects that flare up then fizzle away Vogue burnt itself onto
our cultural consciousness. Today 128 years later Vogue spans 22 countries has an
international print readership upwards of 12 million and nets over 67 million monthly online
users. Uncontested market leader for a century it is one of the most recognisable brands in
the world and a multi-million dollar money-making machine. It is not just a fashion magazine
it is the establishment. But what - and more importantly who - made Vogue such an enduring
success? Glossy will answer this question and more by tracing the previously untold history of
the magazine from its inception as a New York gossip rag to the sleek corporate behemoth we
know now. This will be a biography of Vogue in every sense of the word taking the reader
through three centuries two world wars plunging failures and blinding successes as it charts
the story of the magazine and those who ran it.
