From strategist speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an
expert guide covering the fundamentals of marketing filled with case studies and interviews
with industry insiders. There' s so much marketing expertise out there but how should
people know what to listen to? How to implement it? Or where to start? By covering the
fundamentals of marketing this book will act as a north star for small business owners looking
to grow. Like Alice herself the book is honest practical engaging and actionable - no fluff
or complication allowed - and will help you build a community get visible and make sales.
Rooted in theory but with real-life experiences and case studies from entrepreneurs who have
made digital marketing work for them the book will leave you with the clarity and systems to
take your business to the next level. An indispensable resource for small business owners
freelancers entrepreneurs and marketing students. Here' s what to expect from the book:
Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case
studies Insights from trusted experts Chapter summaries for easy reminders Action steps for
every topic
