"Incisive and funny this is a page turner from start to finish. Algospeak is a must read for
anyone seeking to understand how we communicate today." - Taylor Lorenz author of Extremely
Online "A glorious romp through the myriad of ways video-powered social media is changing how
we speak. - Sophia Smith Galer journalist and author "Algospeak takes our understanding of
online communication to a new level." - David Crystal author of How Language Works "Your
chance to decode the linguistic mysteries of TikTok with one of the internet's most astute
linguistic creators." - Sarah Ogilvie author of The Dictionary People "Packed with
fascinating facts of-the-moment observations and a sparkling voice Algospeak is a gift to any
word nerd." - Amanda Montell author of The Age of Magical Overthinking and Cultish From the
rise of leetspeak and words such as "unalive" to the trend of adding "-core" to different
influencer aesthetics the internet has ushered in an unprecedented linguistic upheaval. We're
entering an entirely new era of etymology heralded by the invisible forces driving social
media algorithms. And with over 7 billion internet users uploading over 2.5 quintillion bytes
of media every day the sheer volume of potential new words is astounding. In Algospeak
online etymologist Adam Aleksic shines a light on the roots of words that we don't realise have
come from unexpected places - from incel culture from the innovation of users trying to get
around content moderation algorithms from the marketing speak that has invaded our personal
lives. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube.
Grammatical rules loopholes and patterns surface and transform our interactions social norms
and habits. An energetic astonishing journey into language and the internet Algospeak
reveals the bigger social story of how language shapes us just as much as we shape it.
