From the New York Times bestselling author of Return of the King comes the story of LeBron
James's incredible transformation from basketball star to sports and business mogul. With eight
straight trips to the NBA Finals LeBron James has proven himself one of the greatest
basketball players of all time. And like Magic Johnson and Michael Jordan before him LeBron
has also become a global brand and businessman who has altered the way professional athletes
think about their value maximize their leverage and use their voice. LEBRON INC tells the
story of James's journey down the path to becoming a billionaire sports icon -- his successes
his failures and the lessons both have taught him along the way. With plenty of newsmaking
tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers
LEBRON INC. shows how James has changed the way most elite athletes manage their careers and
how he launched a movement among his peers that may last decades beyond his playing days.
