64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and
life. It is gathered as a 64 shot method from the astute observations and remarkable life of
creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the
peaks of global commerce media and sport Kevin Roberts - creator of the groundbreaking idea
Lovemarks - is recognized as one of today's most uncompromisingly-positive and inspirational
leaders. In 64 Shots Roberts draws on the biggest ideas toughest experiences and greatest
influences of his life to present 16X4 stripped down straight-forward and instantly-absorbable
insights on how to bring order to the chaos of business and life. The punchy insights into
winning - hitting readers lightly jab after jab - are an array of one-liners sound bites
tweets charts quotes and historical reference points. They are loaded with Roberts'
experience story brio provocation and direction. The language is extreme brimming with the
irrepressible attitude and provocation that fueled Roberts' meteoric career. While there is a
sequence the 64 shots are stand-alone signposts towards living an enterprising and winning
life. Anyone can dip into the book anywhere and find value. The writing is accompanied by (not
necessarily linked to) a visual order of black-and-white photos of leaders in their cultural
fields some modern many historical some famous and all personal. This eclectic selection of
people are both direct and indirect influences to Kevin Roberts' life. They all have an
interesting - and some mysterious - connection to concepts of leadership in a crazy world.
Examples are: Mary Quant Vince Lombardi Margaret Thatcher Vivienne Westwood Twiggy Tom
Peters Peter Drucker Martin Luther King Renzo Rosso Brigit Bardot Bob Dylan Sean
Fitzpatrick (a rugby player). The book is high touch and glossy. It feels like Apple not
Shakespeare. 64 Shots - will you take them?
