EAN: 9781584230700

THE MEDIUM IS THE MASSAGE - MARSHALL MCLUHAN QU...

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most
entertaining  provocative and piquant book. With every technological and social advance
McLuhan's proclamation the the media work us over completely becomes more evident and plain. In
his words  'so pervasive are they in their personal  political  economic  aesthetic 
psychological  moral  ethical and social consequences that they leave no part of us untoched 
unaffected  or unaltered'. McLuhan's remarkable observation that societies have always been
shaped more by the nature of the media by which men communicate than by the content of the
communication is undoubtedly more relevant today than ever before.

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