A New York Times USA Today and Wall Street Journal bestseller In this iconic bestseller
popular business blogger and bestselling author Seth Godin proves that winners are really just
the best quitters. Godin shows that winners quit fast quit often and quit without guilt until
they commit to beating the right Dip. Every new project (or job or hobby or company) starts
out fun then gets really hard and not much fun at all. You might be in a Dip a temporary
setback that will get better if you keep pushing. But maybe it s really a Cul-de-Sac a total
dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek
out the Dip. They realize that the bigger the barrier the bigger the reward for getting past
it. If you can beat the Dip to be the best you ll earn profits glory and long-term security.
Whether you re an intern or a CEO this fun little book will help you figure out if you re in a
Dip that s worthy of your time effort and talents. The old saying is wrong winners do quit
and quitters do win.
