The New York Times bestseller by the acclaimed bestselling author of Start With Why and
Together is Better. Now with an expanded chapter and appendix on leading millennials based on
Simon Sinek's viral video Millenials in the workplace (150+ million views). Imagine a world
where almost everyone wakes up inspired to go to work feels trusted and valued during the day
then returns home feeling fulfilled. This is not a crazy idealized notion. Today in many
successful organizations great leaders create environments in which people naturally work
together to do remarkable things. In his work with organizations around the world Simon Sinek
noticed that some teams trust each other so deeply that they would literally put their lives on
the line for each other. Other teams no matter what incentives are offered are doomed to
infighting fragmentation and failure. Why? The answer became clear during a conversation with
a Marine Corps general. Officers eat last he said. Sinek watched as the most junior Marines
ate first while the most senior Marines took their place at the back of the line. What's
symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their
own comfort--even their own survival--for the good of those in their care. Too many workplaces
are driven by cynicism paranoia and self-interest. But the best ones foster trust and
cooperation because their leaders build what Sinek calls a Circle of Safety that separates the
security inside the team from the challenges outside. Sinek illustrates his ideas with
fascinating true stories that range from the military to big business from government to
investment banking.
